The office was founded in 2006 by architect Gili Tenenboim, a graduate of Pratt Institute in New York, the Studio for Design and Architecture in Tel Aviv, and Bezalel Academy in Jerusalem. The office specializes in architectural planning and interior design for a wide range of projects in the residential, commercial, public, and industrial sectors.

Before establishing her own practice, Tenenboim worked at Yasky Mor Sivan Architects, where she took part in the design of the Discount Bank Tower on Yehuda Halevi Street in Tel Aviv — a 31-story office building.

Since its establishment, the office has been characterized by a research-based and creative approach to every project, emphasizing design solutions tailored to client needs and maintaining a high standard of planning and execution.

In the field of interior design, the office specializes in hospitality projects, lobbies, offices, and private homes, featuring clean architectural lines, strong focal elements, and a rich combination of materials and textures. Each project is developed as a comprehensive design, encompassing everything from finishes to furniture and art selection.

In the residential sector, the office designs luxury apartment buildings in Tel Aviv, private homes, and renovation and preservation projects, integrating innovative technologies and ensuring harmony with the urban context.

Selected clients: Isrotel, Gindi Holdings, Azrieli, Azorim, Eshkol, Zaituni Gindi, Yitzhak Ofer Engineering, Capital Group, Bonei HaTichon, Guy & Doron Levy, Sharit, Nov Holdings.
Photographers: Noa Streychman, Assaf Pinchuk, Omri Amsalem, Shai Epstein, Daniel Chklov, Lior Teitler, Nitzan Hefner.